SALES RALLY PHOTOS

Here are photos captured during Sales Rally. Click below to see many pictures taken during the event. If you would like to download these photos and upload them to social media, simply right-click the picture and click “save image as”.

Photos Available Soon!

HEADSHOTS

If you took the opportunity to take a headshot at the Sales Rally, the Marketing team will be sending these out individually as soon as they are ready!

SALES RALLY

PROGRAM

Forgot your program? Misplaced and lost it? Didn’t attend, but want to see what the topics at Sales Rally? We got you covered! Here’s a link to view the program.

VIEW HERE

KEYNOTE SPEAKER

MAX MAJOR

Our keynote speaker at Sales Rally, Max Major, delivered one of the most unforgettable and through-provoking sessions of the event. He blended world-class entertainment with powerful, real-world applications. Max captivated the room with mind-reading, influence, and “mind over body” demonstrations that felt like real-life Jedi mind tricks, leaving everyone both amazed and genuinely questioning reality. He demonstrated how subtle cues, posture, tone, and energy reveal what people are truly thinking—insights our loan officers can directly apply when building trust, uncovering hesitation, and guiding clients through important financial decisions. More than entertainment alone, Max expanded how we think about communication, influence, and connection, reinforcing that the ability to read a room, understand unspoken concerns, and build instant rapport is a true competitive advantage in sales.

“The SWBC Sales Rally in Nashville gave me the opportunity to talk with loan officers from around the country and have breakfast with management. It also inspired me to create a new marketing approach that I’ve already successfully implemented and has lead to a new client.”
— Steve Furlong

PRODUCER PANELS

Recap Videos Coming Soon!

Finding Opportunity
In Uncertainty

Chris Fredin will sit down with a panel of loan officers who turned challenges into growth. They’ll share the strategies, habits, and mindset shifts that helped them rise above a changing market and grow their business. Expect practical insights and fresh inspiration you can take into 2026 to elevate your own success.

Broaden Your Base:
Referral Partnership Redefined

Learn how to grow your business by tapping into often overlooked referral opportunities. Kelley Tyrell will lead a panel to highlight ways to strengthen connections within your sphere of influence and expand outward through partnerships with real estate agents, financial planners, local organizations, and networking communities.

BREAKOUT SESSIONS

Recap Videos Coming Soon!

UNLOCKING NEW MARKETS WITH NON-QM LENDING

This breakout session focuses on the fast-growing non-QM lending space. Learn how to win and save deals using programs many loan officers don’t know are available. Hear from an experienced underwriter about what to watch for, and hear real success stories from loan officers using these programs to close more loans and stand out from the competition.

MORTGAGE MAYHEM:
ESCAPE ROOM CHALLENGE

In this fast-paced session, loan officers will team up to solve a complex loan scenario filled with twists, turns, and red flags... just like real life. With changing guidelines and evolving market conditions, success depends on quick thinking, collaboration, and communication. Work together to troubleshoot every issue and “escape” to a clear-to-close before time runs out. Are you ready to take on the challenge?

TAKING THE GRIND OUT OF GRAND EVENTS

Hosting great events doesn’t have to mean high costs or high stress. In this session, you’ll learn practical ways for creating impactful events (big or small) on any budget. Discover how to plan smarter, spend wisely, and design experiences that drive leads and build relationships. We’ll share proven roadmaps, creative strategies, and real examples of events that turned simple ideas into major wins. Walk away with tools and inspiration for your next event.

GENERAL SESSIONS

Recap Videos Coming Soon!

ASK CHERI

Introduction By Paul Gorske

OPERATIONAL EFFICIENCY

By Steve Remmington

OPENING REMARKS

By Kerry Dannenberg

CEO VISION

By Susan Stewart

LEVERAGING MORTGAGE COACH

WHY SWBC?

MARKETING CHALLENGE AWARDS

Shareable Videos

Be Part of a Culture That Loves You

Our LOs are happy because they’re connected in a place where they’re valued, and SWBC Mortgage is a place that feels like family to many of our team members…a family they like. It starts at the top with leaders who love the people they work with and it continues with a culture of mutual admiration and willingness to help one another. Begin your journey with SWBC Mortgage and find out what it means to love where you work.

Peace of Mind in a Place that Knows the Business

You can rest assured that your career is in very good hands, with SWBC Mortgage’s proven track record of financial stability and an impressive thirty successful years in the mortgage industry. We’re not going anywhere anytime soon, and you certainly won’t want to either. Take a moment to listen to SWBC originators as they describe what life is like having genuine peace of mind while working at their esteemed company.

A Foundation that Enables You to Grow

SWBC Mortgage is deeply committed to your success and overall growth. With an operational staff of skilled experts who proficiently handle all the important details, along with access to state-of-the-art products, comprehensive trainings, and effective marketing tools, you can have absolute confidence in your future at SWBC Mortgage. We invite you to watch our dedicated team members share their insights about having a solid foundation that enables them to grow and thrive at SWBC Mortgage.

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