SALES RALLY PHOTOS
Want to revisit some of the fun from Sales Rally? Click below to see many of the pictures taken during the event. And if you would like to download any these photos and upload them to social media, simply right-click the picture and click “save image as”!
HEADSHOTS
If you took the opportunity to take a headshot at the Sales Rally, the Marketing team will be sending these out by the last week of February.
SALES RALLY PHOTOS
Want to revisit some of the fun from Sales Rally? Click below to see many of the pictures taken during the event. And if you would like to download any these photos and upload them to social media, simply right-click the picture and click “save image as”!
HEADSHOTS
If you took the opportunity to take a headshot at the Sales Rally, the Marketing team will be sending these out individually as soon as they are ready!
SALES RALLY PROGRAM
Forgot your program? Misplaced or lost it? Didn’t attend, but want to see what the topics were at Sales Rally? We got you covered! Here’s a link to view the program.
SALES RALLY
PROGRAM
Forgot your program? Misplaced or lost it? Didn’t attend, but want to see what the topics were at Sales Rally? We got you covered! Here’s a link to view the program.
MAX MAJOR
KEYNOTE SPEAKER
Our keynote speaker at Sales Rally, Max Major, delivered one of the most unforgettable and through-provoking sessions of the event. He blended world-class entertainment with powerful, real-world applications. Max captivated the room with mind-reading, influence, and “mind over body” demonstrations that felt like real-life Jedi mind tricks, leaving everyone both amazed and genuinely questioning reality. He demonstrated how subtle cues, posture, tone, and energy reveal what people are truly thinking—insights our loan officers can directly apply when building trust, uncovering hesitation, and guiding clients through important financial decisions. More than entertainment alone, Max expanded how we think about communication, influence, and connection, reinforcing that the ability to read a room, understand unspoken concerns, and build instant rapport is a true competitive advantage in sales.
KEYNOTE SPEAKER
MAX MAJOR
Our keynote speaker at Sales Rally, Max Major, delivered one of the most unforgettable and through-provoking sessions of the event. He blended world-class entertainment with powerful, real-world applications. Max captivated the room with mind-reading, influence, and “mind over body” demonstrations that felt like real-life Jedi mind tricks, leaving everyone both amazed and genuinely questioning reality. He demonstrated how subtle cues, posture, tone, and energy reveal what people are truly thinking—insights our loan officers can directly apply when building trust, uncovering hesitation, and guiding clients through important financial decisions. More than entertainment alone, Max expanded how we think about communication, influence, and connection, reinforcing that the ability to read a room, understand unspoken concerns, and build instant rapport is a true competitive advantage in sales.
PRODUCER PANELS
Finding Opportunity
In Uncertainty
Chris Fredin led a powerful conversation with a panel of loan officers who proved that even in a shifting market, growth is possible. They shared real stories of turning challenges into momentum, highlighting the strategies, daily habits, and mindset shifts that helped them adapt, stay focused, and build their businesses. Attendees walked away with practical takeaways and renewed confidence to carry into 2026.
Broaden Your Base:
Referral Partnership Redefined
Kelley Tyrell guided an engaging panel discussion on expanding referral networks beyond the traditional sources. The session explored how loan officers are strengthening relationships within their existing spheres while also building new partnerships with real estate agents, financial planners, community organizations, and networking groups. The result was a fresh perspective on how diversified referral strategies can create more consistent and sustainable growth.
BREAKOUT SESSIONS
UNLOCKING NEW MARKETS WITH NON-QM LENDING
This breakout demystified the rapidly growing Non-QM space and showcased how these programs are helping loan officers win and save deals that might otherwise be lost. An experienced underwriter shared key insights on what to look for, while loan officers walked through real success stories that demonstrated how leveraging lesser-known products can open doors to new markets and set you apart from the competition.
MORTGAGE MAYHEM:
ESCAPE ROOM CHALLENGE
Teams were put to the test in this high-energy, hands-on session that mirrored the complexity of today’s loan scenarios. Participants worked together to navigate twists, red flags, and shifting guidelines, relying on communication, problem-solving, and collaboration to reach a clear-to-close before time ran out. The experience reinforced how critical teamwork and quick thinking are in an ever-changing lending environment.
TAKING THE GRIND OUT OF GRAND EVENTS
This session showed that impactful events don’t have to come with overwhelming costs or stress. Attendees learned smart, budget-friendly approaches to planning events that generate leads and strengthen relationships. Through proven frameworks, creative ideas, and real-world examples, the discussion highlighted how thoughtful planning and intentional design can turn simple concepts into memorable, results-driven experiences.
BREAKOUT SESSIONS
UNLOCKING NEW MARKETS
WITH NON-QM LENDING
This breakout demystified the rapidly growing Non-QM space and showcased how these programs are helping loan officers win and save deals that might otherwise be lost. An experienced underwriter shared key insights on what to look for, while loan officers walked through real success stories that demonstrated how leveraging lesser-known products can open doors to new markets and set you apart from the competition.
MORTGAGE MAYHEM:
ESCAPE ROOM CHALLENGE
Teams were put to the test in this high-energy, hands-on session that mirrored the complexity of today’s loan scenarios. Participants worked together to navigate twists, red flags, and shifting guidelines, relying on communication, problem-solving, and collaboration to reach a clear-to-close before time ran out. The experience reinforced how critical teamwork and quick thinking are in an ever-changing lending environment.
TAKING THE GRIND
OUT OF GRAND EVENTS
This session showed that impactful events don’t have to come with overwhelming costs or stress. Attendees learned smart, budget-friendly approaches to planning events that generate leads and strengthen relationships. Through proven frameworks, creative ideas, and real-world examples, the discussion highlighted how thoughtful planning and intentional design can turn simple concepts into memorable, results-driven experiences.
PRODUCER PANELS
Finding Opportunity
In Uncertainty
Chris Fredin led a powerful conversation with a panel of loan officers who proved that even in a shifting market, growth is possible. They shared real stories of turning challenges into momentum, highlighting the strategies, daily habits, and mindset shifts that helped them adapt, stay focused, and build their businesses. Attendees walked away with practical takeaways and renewed confidence to carry into 2026.
Broaden Your Base:
Referral Partnership Redefined
Kelley Tyrell guided an engaging panel discussion on expanding referral networks beyond the traditional sources. The session explored how loan officers are strengthening relationships within their existing spheres while also building new partnerships with real estate agents, financial planners, community organizations, and networking groups. The result was a fresh perspective on how diversified referral strategies can create more consistent and sustainable growth.
GENERAL SESSIONS
ASK CHERI
Introduction By Paul Gorske
OPERATIONS UPDATE
By Steve Remmington
OPENING REMARKS
By Kerry Dannenberg
CEO VISION
By Susan Stewart
MORTGAGE COACH
WHY SWBC?
MARKETING AWARDS
GENERAL SESSIONS
OPENING REMARKS
By Kerry Dannenberg
CEO VISION
By Susan Stewart
ASK CHERI
Introduction By Paul Gorske
OPERATIONS UPDATE
By Steve Remmington
MORTGAGE COACH
WHY SWBC?
MARKETING AWARDS
