Marketing News & Updates

Sales Power Weekly: The Race to Success
Abby Oakley Abby Oakley

Sales Power Weekly: The Race to Success

In today's Sales Power Weekly call, Mark Baker introduced Michael Lashmett, a lead mechanic on several Indy 500 wins and the President of Vintage Indy. He shared the importance of taking risks, never surrendering, pushing forward and believing in yourself through adversity. 



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Sales Power Weekly: 05.21.25
Abby Oakley Abby Oakley

Sales Power Weekly: 05.21.25

In today's Sales Power Weekly call, we heard from Lara Long and Matthew Tenney. Greg also shared about Meta glasses that allow for content to be created while wearing them!

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Sales Power Weekly: Knowing the Market
Abby Oakley Abby Oakley

Sales Power Weekly: Knowing the Market

In ​today's Sales Power Weekly call, we heard from Realtor Lana Suiter about how her career in real estate has continued to challenge her. She discussed the importance of understanding and navigating the market, while staying motivated and in communication with clients.

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Weekly Lineup: Blog Release + New Content Available
Abby Oakley Abby Oakley

Weekly Lineup: Blog Release + New Content Available

It’s the start of a new quarter, and it's time to step up to the plate and swing for the fences! Just like in baseball, every inning counts—and your hustle, focus, and determination will help you score those big wins.

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Weekly Alley-Oop: Challenge Winner Revealed + Marketing Updates
Abby Oakley Abby Oakley

Weekly Alley-Oop: Challenge Winner Revealed + Marketing Updates

Congratulations to Eddie O’Keefe on winning the Q1 2025 Sales and Marketing Challenge! Your creativity, drive, and commitment to excellence truly stood out this quarter, having earned 15,500 points. You set the bar high and delivered results that made a big impact—well done! 

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Weekly Alley-Oop: Sales & Marketing Challenge
Abby Oakley Abby Oakley

Weekly Alley-Oop: Sales & Marketing Challenge

The Q1 Sales and Marketing Challenge is officially in the books—what a slam dunk of a competition! Huge shoutout to everyone who brought their A-game and played hard from tip-off to the final buzzer.

Don’t miss the Sales Power Weekly call on April 16th, where we’ll announce the Challenge MVP!

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Weekly Alley-Oop: Updated HELP Materials and More!
Abby Oakley Abby Oakley

Weekly Alley-Oop: Updated HELP Materials and More!

The Q1 Sales and Marketing Challenge has come to an end. Thank you to everyone who participated and gave it their all. Be sure to join us on April 16th, when we’ll announce the winner of the $2,000 gift card during the Sales Power Weekly call. Stay tuned—it could be you!

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Sales Power Weekly: How to Handle Hard Well!
Abby Oakley Abby Oakley

Sales Power Weekly: How to Handle Hard Well!

Greg Goodman invited two of SWBC Mortgage’s top producers, Shane Siniard and Sharon Generotti, to share their strategies on achieving high unit volume. Greg also shared his personal examples on the benefit and impact of clear communication in business.

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Weekly Alley-Oop: Important Marketing Updates Inside
Abby Oakley Abby Oakley

Weekly Alley-Oop: Important Marketing Updates Inside

Yesterday, we were notified that the FHFA has issued a directive requiring Fannie Mae and Freddie Mac to terminate all Special Purpose Credit Programs (SPCP). As a result, we have removed all SWBC Move Up Program assets from your marketing libraries, including related print materials, social media content, and email collateral.

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Sales Power Weekly: Strategic Communication
Abby Oakley Abby Oakley

Sales Power Weekly: Strategic Communication

Greg Goodman invited two of SWBC Mortgage’s top producers, Shane Siniard and Sharon Generotti, to share their strategies on achieving high unit volume. Greg also shared his personal examples on the benefit and impact of clear communication in business.

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Sales Power Weekly: Realtor Communication
Abby Oakley Abby Oakley

Sales Power Weekly: Realtor Communication

In today's Sales Power Weekly call, Greg Goodman showcased live interviews he conducted with a solo Realtor and a Realtor team, highlighting examples of their preferred methods of communication. He discovered that the solo Realtor preferred a phone call, while the team preferred emails. Jason Cree and Melissa Camras also shared their approaches and success stories regarding agent communication.

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Weekly Alley-Oop: Challenge Update + Spring Marketing Materials!
Abby Oakley Abby Oakley

Weekly Alley-Oop: Challenge Update + Spring Marketing Materials!

With just 10 days left in the 1st Quarter Sales & Marketing Challenge, the competition is heating up! Just like the NCAA tournament, we’re seeing standout performances, underdog stories, and plenty of action as we head into the final stretch. So far, there are over 200 entries into the drawing!

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Weekly Alley-Oop: Slam Dunk Marketing Updates Inside!
Abby Oakley Abby Oakley

Weekly Alley-Oop: Slam Dunk Marketing Updates Inside!

IMPORTANT REMINDER - PLEASE READ! To better serve you, we’ve developed a user-friendly one-stop shop for all your marketing needs. Have a question? Forgot how to access a marketing platform? Need help with an upcoming event? Make GetMarketingHere.com your first stop!

Going forward, all marketing requests will be directed through this website. Now is a great time to revisit our Q3 2024 Marketing Playbook, which highlights GetMarketingHere.com and all the benefits it has to offer. And if you can’t find what you’re looking for, reach out to mortgagemarketing@swbc.com - we’re here to help!

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Sales Power Weekly: Resources to Promote Business Leads
Abby Oakley Abby Oakley

Sales Power Weekly: Resources to Promote Business Leads

In today's Sales Power Weekly call, we heard from two guest speakers: Anthony Mansour from Homes.com and Realtor Ernie Chamberlain, who discussed the benefits of using available tools and resources to generate business leads and build client trust.

Steve Furlong also shared his successful open house experience where agents wanted to stay and connect with him.

Check out the link to the recording below to discover new ideas that could work for you!

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